Now that you have a fair understand about what Product Management is in the earlier article, lets understand some common terminology used during the discussion
Product Development
- MVP (Minimum Viable Product): The simplest version of a product that can be launched to validate an idea.
- Prototype: A preliminary model of a product to test concepts and functionality.
- Feature: A specific functionality or attribute of a product.
- Backlog: A prioritized list of tasks, features, or bug fixes to be addressed.
- User Stories: Short descriptions of product functionality from the user’s perspective.
- Sprint: A time-boxed iteration in Agile development where specific tasks are completed.
Product Strategy
- Vision Statement: A high-level description of what the product aims to achieve.
- Roadmap: A visual plan outlining the timeline and major milestones for a product.
- Value Proposition: The unique benefit the product provides to customers.
- Target Audience: The specific group of people a product is designed to serve.
Metrics and Analytics
- KPI (Key Performance Indicator): Metrics used to measure the success of a product.
- CAC (Customer Acquisition Cost): The cost to acquire a new customer.
- LTV (Customer Lifetime Value): The revenue a customer is expected to generate during their engagement.
- Churn Rate: The percentage of customers who stop using the product over a given period.
- Net Promoter Score (NPS): A metric for customer loyalty based on their likelihood to recommend the product.
Prioritization and Planning
- RICE (Reach, Impact, Confidence, Effort): A prioritization framework for features.
- MoSCoW (Must-have, Should-have, Could-have, Won’t-have): A method for categorizing priorities.
- Kanban: A visual workflow management tool for tracking tasks.
- Epics: Large bodies of work that can be broken down into smaller tasks or user stories.
- Acceptance Criteria: Conditions a product feature must meet to be considered complete.
Market and Customer
- Persona: A fictional representation of a target user.
- Customer Journey: The process a customer follows from awareness to purchase and beyond.
- Pain Point: A specific problem or need experienced by customers.
- Competitive Analysis: Assessment of competitors’ products, strategies, and positioning.
- Product-Market Fit: When a product satisfies a strong market demand.
Execution and Collaboration
- Product Owner: A role in Agile responsible for maximizing product value.
- Cross-functional Team: A group of individuals from different departments collaborating on a product.
- Sprint Planning: A meeting to define the work to be done during a sprint.
- Retrospective: A meeting to review what went well and what can be improved after a sprint.
- Stakeholder: Anyone with an interest in the product, such as customers, executives, or team members.
Go-to-Market
- Positioning: Defining how a product fits in the market and appeals to customers.
- Launch Plan: A strategy for introducing a product to the market.
- Revenue Model: The approach for generating income, such as subscriptions or direct sales.
- Freemium: A model offering basic features for free while charging for premium features.
- Conversion Rate: The percentage of users who take a desired action (e.g., signing up or purchasing).
Agile and Development
- Scrum: An Agile framework for managing product development.
- Increment: A deliverable improvement in the product after a sprint.
- Technical Debt: The implied cost of additional rework caused by choosing a simpler solution.
- Wireframe: A basic visual guide representing the layout of a product.
- A/B Testing: Comparing two versions of a feature to determine which performs better.
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